A thoroughly innovative and charismatic jewellery designer, I was delighted to grab the opportunity to interview Jasmina Jovy after becoming absorbed by one of her collections entitled 'Digital Noise', a collection built on digital techniques such as printing, laser and computerised weaving whilst maintaining overlapping elements of graphics, fashion and art.
The collection clearly speaks volume, and not in a theoretical way. Using her degree in graphics and communications, the noise comes from the visual reverberation of the jewellery that sparks our senses. The noise is therefore created by repetitiveness and reproduction as it continues to hit the high notes on repeat.
Taking a little time out from her busy schedule, Jasmina reflects on her humble beginnings, the conceptual process of her brand, outer influences and future aspirations.
1. What has inspired you to become a jewellery designer? At
what moment did you decide this was your path?
My mother is a traditional jewellery goldsmith and during my whole
childhood I wanted to be a goldsmith like her. But as a teenager I realized
that I would like to work more with computer and new modern techniques. So I
decided to study graphic design. After graduation I recognized that I have to
combine these two fields. I still love to draw and work with my hands but I
also like to work more conceptual. Now, I’m absolutely happy with my decision.
2. Your debut collection Digital Noise is certainly not for
the faint hearted. However it is my
personal favourite, I marvel at the boldness of the designs. Tell me the
story behind it?
Digital
Noise represents my graduation work. My intention
was to I work with the greatest possible coincidence. Thus I have
developed, with the help of a programmer, a generative design tool.
With
this program I was able to deposit forms which grow in the chaos as fast
as
possible. In my trailer you get an impression of how the patterns have
emerged.
Digital techniques found in generative design, direct printing on metal
and
computerized weaving looms shape and characterize the appearance of this
fashion-oriented concept jewellery. Clear and graphic shapes derived
from
traditional jewellery forms are integrated into a new design concept
through
laser-trimming, printing, cutting, casting resins as well as synthetic
weavings.
3. The Chain on Chain is comparably more subtle and elegant.
What is the concept behind the collection?
The artistic focus of “the chain on the chain” collection
consists of prints on electroplated metals (Gold, Ruthenium, Rhodium) which
provoke optical illusions. The current strictly limited collection stands for a
high standard of quality and for a diverse range of materials, as well as the
integration of graphical elements. The collection is made up of ten different
pieces which are offered in limited editions of thirty for each design.
4. Provide a little insight in your creative and technical
process.
I work with coincidences and unpredictable movements. You
could say I´m working in many steps. In my work digital noise I used
generated computer programs. I wanted to create new aesthetics, in a way
that I never could imagine in my mind.
Sometimes I know exactly what I want, but then at the end it is never the way I
wanted it to be.
5. Is there a piece of your collection that is your
particular favourite? What do you wear all the time?
I really love „the rectangle“ from digital noise. The basic
form of the compound above the other chain form a rectangle. Plotting the gem
drop the individual chains down and thus
a new form emerges.
In everyday life, I wear different creations from the chain
on the chain collection.
6. Describe the person wearing your collection.
Classic self-confident women who know what they want.
Straight lines and graphic shapes loving without too much fuss. Also my clients
love quality and meaningful jewelry.
8. Is there a jewellery designer or influential public
figure you look up to the most? Do they provide inspirations in your designs?
I really like the work of uncommon matters (Amelie Rich),
Sonja Bischur, Maryam Keyhani and Fove. I don´t know if they are inspiring me,
but what we have in common is the graphical and pure aesthetic in our designs.
9. Describe your jewellery in 5 words.
Graphical. Statement. Contemporary. Patterns & Prints.
Quality.
10. What is the next step for you?
In August I will open my own studio with graphic office and
a small showroom. I will work together with two interns on a new fashion
collection and I want to grow up with my own web shop. Also, I will develop my
scarf collection and exhibit at various trade fairs in Europe.
Award winning jewellery designer Gina Melosi created a conceptual wearable art jewellery collections that does not shy away from the blur of reality; the broken, the abandonment, the isolation and the fear of the unknown. Yet the allure of the creations shone through despite its bleak thematic nature, into beautiful body adornments.
SHATTERED// fragments is Melosi’s collection debut in 2011/12 and borne from the destruction of broken glass fragments found in the dark of the night; in litter-ridden alleyways, during drunken night outs, possible street fights. Whichever the scenario may be these glass shattering outcomes results in rough shapes and sharp edges, delicate yet slightly dangerous. SHATTERED//fragments is certainly not for the faintest of hearts, made wearable by alchemising the jagged pieces into precious metal. 
Broken//PROMISES is Melosi’s second collection and shares an identical theme to SHATTERED//fragments of broken fragments left on the streets at night but this time with more curves, rougher textures and darker undertones. Though the remnants symbolises violence, neglect, destruction and aggression, Melosi has transformed these impracticalities into beautiful yet expressive wearable art that perfectly modes into the contours of the human body.
