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International Jewellery London 2014: Seminar Announcement

Thursday 21 August 2014

I am pleased to be taking part in a seminar at the prestigious International Jewellery London 2014 where fine luxury jewellery blogger Katerina Perez, Jewellery Designer Sarah Ho and I will be discussing methods of marketing jewellery brands via blogs and social media. We'll be at the Olympia room on 31st Sunday of August from 4-5pm. We want to hear from jewellery designers regarding their experiences and ways to utilise these tools effectively. Please check out this link for more details


 Using social media and jewellery blogs is a relatively new way of increasing brand awareness and gaining new clients. Fine jewellery blogger Katerina Perez ( teams up with Isabella Lee (Rockin' That Gem) and Sarah Ho (Sho Jewellery) to explain how to effectively utilise social tools and collaborate with bloggers to promote a jewellery brand.

Katerina Perez

Katerina Perez from is a London-based freelance journalist, gemmologist and a blogger specializing in one of the finest forms of art – precious jewellery. Being extremely passionate about gemstones, exquisitely crafted designs and the jewellery-making process, Katerina shares her discoveries of all things magneficent and treasured on her website as well as the pages of V V Magazine - a Russian/English luxury lifestyle glossy published in London. 

Isabella Lee

Sarah Ho


Complex Polyhedra: Monique Daniels Jewellery Interview

Monday 18 August 2014

Repetitive layers, mathematical possibilities and geometry represent the core foundations of Monique Daniels jewellery collections. She utilises traditional jewellery making techniques with precision cutting technology to create a futuristic yet fashionable adornment for forward thinking modern women. Intrigued by the complex and dynamic aesthetics, I delve deeper into the mind of an analytical artist/jeweller.

1. What is the inspiration behind your latest collection Hazael?

I draw my inspiration from many forms, I am influenced by mathematics and astrology along with my personal style. The Hazael collection was also inspired by the Hebrew name ‘Hazael’ which was discovered in my family tree. In researching this I found the name originated from King Hazael of Damascus who owned triangular weaponry -which went hand in hand with my designing of the collection.
2. Geometry is thoroughly explored in jewellery. Can you explain on a personal level why this thematic concept is so popular?
I use geometry in my work as it symbolizes strength and power. I think the clean lines and modern themes of geometry will always have an appeal within design.

3. You're currently based in Goldsmiths' Centre and part of the Setting Out programme. What are the benefits of the residency for young designers such as yourself?
The Setting Out Programme has allowed me to expand my brand with business support and facilities on hand in amazing workshop space. Having The Goldsmiths’ Centre as my base has been a fantastic opportunity for me to establish myself. This year I will be exhibiting some pieces alongside my fellow Setting Out Programme designers at Goldsmiths’ Fair on The Goldsmiths’ Centre stand which is very exciting. 

4. Describe the transition/evolvement you've made from your debut collection Astro to the Polyhedra collection. How do you create a collection that has a connection yet different at the same time?
The connection comes from my design style and signature aesthetic. The collections evolve as natural progression, it’s a development which I have carried my personal style through. Astro was bold with intricate structures on a smaller scale, Polyhedra was developed through changing scale and rotation but still having that individual signature as reference.

5. What is your favourite piece of jewellery at the moment. From your own collection and from your fellow jewellery designer/s?
As the first piece I made from the first collection, I do have a soft spot for my Astro ring. However I do believe a favourite piece should be the piece just started. That feeling of start to completion is really exciting.
I love all of Grima’s work, stunning and timeless. I love what Shimell & Madden are doing too. 

6. If you're not making jewellery how do you relax in your spare time?         
I think being self-employed in a creative industry you never fully switch off. You can draw inspiration from thing around you, and having the responsibility to run a business is hard work but I wouldn’t change it. 

7. Describe the creative and technical stages of making your jewellery pieces. What is the hardest and most enjoyable part of the process?
For me it is dependent on the piece. I will usually design by drawing, then taking it into computer design where I can distort and repeat. I use a variety of technical processes, but I will always create a model- be it laser cut or 3d printing, it is fundamental in design to test the piece and make any changes. 
The hardest part is in the workshop, working late into the night. Working so hard your fingertips are bleeding! But then the euphoria of finishing that piece, seeing your design in reality and seeing it worn is the best feeling and makes it all worthwhile.
8. 5 words to describe your jewellery. 
Arithmetical, complex, dynamic, contemporary, precise.

9. If you could collaborate with anyone who will it be? And why?

The artist Conrad Shawcross. I am a big fan of his work – particularly  his ‘Plosion’ series and ‘Perimeter Study’ arrangements. It would be amazing to translate my work into large scale sculpture and is something I hope to achieve in the future.


Spatial Wonder: Osnat Har Noy Jewellery

Tuesday 12 August 2014

'You can't criticise geometry, it's never wrong'

- Paul Rand (Pioneering Graphic Designer)

 The allure of mathematical perfection and exploration of confined space is curiously narrated through the means of wearable art. Award winning Jewellery Designer Osnat Har Noy's marvellously minimalist geometric collection harbours evoking curiosity of the modern environment.

Urban architecture provides the source of inspiration and knowledge. Captivated by large scale designs at its barest form before completion, its simple structure leaving just the lines, space, angles and shadows forms the core of her creations. She also explores the concept of confined space, both public and personal, allowing keen observer to argue whether the representation of space applies, or actual confinement due to the lines surrounding that inner space, creating a false sense of illusion.

My particular favourite has to be the large black geometric ring covered in black powder coating with a brass base beneath. Its formidable size is rather bold yet minimalist at the same time, cleverly achieved by the spaciousness within the area. The geometric rings were designed in a way to create an illusion of them floating above the finger. It is fun, experimental and conceptual.

That's the beauty of geometry. 

118 129 127 119 128 117 132 120 122 125 130 131
Photo: My Own

The Bold and The Beautiful: Helveta Vyotlag Jewellery

Tuesday 5 August 2014

These fantastical Alice in Wonderland-esque photoshoots provides a fitting scenario for Helveta Vyotlag larger than life geometric jewellery collection whilst its subjects are possibly shrinking in size akin to the popular fantasy character. Bold and vibrant, these wooden pieces are made from Poplar and are dyed to bring out its wonderful natural textures making each piece uniquely individual. 

Wearing these versatile wooden block jewellery does not require having an extraordinary wardrobe however if you have a shower curtain, loose fabrics and sewing needles nearby than it doesn't hurt to go a little bolder.


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