IJL Seminar Recap: Marketing Jewellery Brands via Blogs

 After the IJL seminar announcement (here) exploring the topic 'How to market your brand via jewellery blogs and social media channels' Lead Speaker and Jewellery Blogger Katerina Perez has written an in depth version on how to promote jewellery brands via blogs. As the most attended seminar at International Jewellery London the topic was certainly interesting, insightful and informative.

What was covered at the seminar:

• Brands' experience from working with a jewellery blogger

• Finding the right blogger to feature your brand

• Getting in touch with the blogger

• Information needed for a productive feature

• Relationship with the blogger

Read the in depth article here katerinaperez.com/how-to-market-a-jewellery-brand

IJL Blog jewellerylondon.com/blog

IJL highlights IJL 2014 Revisited Visual Diary

IJL2014 Revisited: Visual Diary

 Olympia overlooking the majestic barrel vaulted roof that is truely a wonder and an inspiration in itself 

An opportunity to speak at a seminar alongside lead speaker and fine jewellery expert Katerina Perez and jewellery designer Sarah Ho of SHO Jewellery

Ros Millar immense Asteroid rings

Sarah Ho fun and cheerful POP! bracelets

Kokkino vitreous enamel blue pendant

Banita Mistry rippling Surf Rings

Ros Millar new Fortress ring

Rosie Sanders Kaleidoscope wrap ring

Rosie Sanders Kaleidoscope Star pendant

Christiana Christoforou organic hoop earrings

Augustine Jewels Christmas statement cuff

Sarah Ho romantic Florabella cuff

V Jewellery coveted Sword ring

V Jewellery new baguette spine ring

Majdan Rocks Spike rings

Madjan Rocks Rebel ring

Rosie May Hofman interactive stacking rings

Kokkino enamel blue stacking rings

Danielle Keller geometric pendants

Rosie Sanders Renaissance Rebel II Pompadour necklace

Ros Millar fortress collection

Mustard and Peaches Mourne rings




Photos: Kem, Kate and myself

International Jewellery London 2014: Seminar Announcement

I am pleased to be taking part in a seminar at the prestigious International Jewellery London 2014 where fine luxury jewellery blogger Katerina Perez www.katerinaperez.com, Jewellery Designer Sarah Ho www.shojewellery.com and I will be discussing methods of marketing jewellery brands via blogs and social media. We'll be at the Olympia room on 31st Sunday of August from 4-5pm. We want to hear from jewellery designers regarding their experiences and ways to utilise these tools effectively. Please check out this link for more details http://bit.ly/1v6qpyb


SYNOSIS

 Using social media and jewellery blogs is a relatively new way of increasing brand awareness and gaining new clients. Fine jewellery blogger Katerina Perez (katerinaperez.com) teams up with Isabella Lee (Rockin' That Gem) and Sarah Ho (Sho Jewellery) to explain how to effectively utilise social tools and collaborate with bloggers to promote a jewellery brand.

Katerina Perez

Katerina Perez from katerinaperez.com is a London-based freelance journalist, gemmologist and a blogger specializing in one of the finest forms of art – precious jewellery. Being extremely passionate about gemstones, exquisitely crafted designs and the jewellery-making process, Katerina shares her discoveries of all things magneficent and treasured on her website as well as the pages of V V Magazine - a Russian/English luxury lifestyle glossy published in London. 

Isabella Lee

Isabella Lee from Rockin' That Gem is a London jewellery blogger inspired by contemporary and emerging independent jewellery designers from across the globe. A quirky and visual blog with a personal take on the jewellery concept, she seeks to find new ideas to create a unique and niche blog posts. Follow her journey as she explores the jewellery brands discovered and the captivating story behind their work. 

Sarah Ho

Sarah Ho is an Award-winning jewellery designer based in London.  Her jewellery is known for its elegant feminine charm and each collection has its own story to tell inspired by important milestones and expressed through precious metals and gemstones.  Her jewellery is a favourite with the celebrities and sells through prestigious international outlets and independent UK retailers.