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#8 Jewellery Instagram Accounts to Follow

Thursday 11 December 2014

Another Feather    

 Described as 'jewellery for the non-jewellery wearer', there's no necessary requirement to be a jewellery lover to follow Another Feather. Filled with wonderful thematic and home-some visuals of perfectly positioned minimalist jewellery in satisfying abundance in between images of her travels, food, home life and everyday objects, each image has a narrative and cosy feel. You can't help but feel a sense of nostalgic warmth.  

Ryan Storer 
I was overly charmed by the understated romanticism of Ryan Storer's floating pearl aesthetics. Cultivating traditional pearls with contemporary yet sleek designs, the Broken collection segment is something I will forever be entranced by. I am thoroughly excited by what Storer will reveal next.


I've followed Ruifier's progress before their official launch back in September 2013 after their signature Icon ring first caught my love and attention. The collections are stylishly presented without losing its sense of fun and enjoyment, which is the embodiment of Ruifier jewellery.

V Jewellery
 It's quite rare to find timeless and intricate jewellery staples that you could also lounge at home in. V Jewellery shows you how to stylishly layer on vintage inspired designs with a modern yet understated attire. Oh and have you seen the sword ring yet? 


Clean, slick and with stark monochrome tendencies, Moxham visuals are akin to visiting contemporary art galleries with a 'white cube' vibe. The wearable constructive pieces are large and bold yet creatively molded to attire with clever dressing of clean lines and understated garments.

Jenny Sweetnam 

 Minimalist yet visually bold, Jenny Sweetnam provides a subtle sneak peek of her studio space by showcasing her aptly placed tools, materials and inspirations as a little teaser of what's to come. Not only that, I couldn't get enough of her geometric statement jewellery.

Lady Artigas 

Beautifully ethereal and in a constant dream-like state when viewing upon her jewels, Lady Artigas narrates a beautiful story through her delicate and minimalist collections. 


I will not wear anymore boring rings is the perfect motto for Kattri's beautifully rich and striking statement rings that will wow you from the get go if you're a appreciator for clean lines and bold geometry. Influenced by minimal art movement of the 60s and 70s with a fusion of modern art.

/Jewellery Crush/ Joanna Bury Irezumi Bangle

Wednesday 26 November 2014

Inspirations: Modern urban culture, tattoo and body adornments.
Style: Clean, crisp and intricate.
Bangle: Laser cut and engraved black acrylic with cadmium red detailing 'Irezumi' bangle from Red collection.

/Jewellery Crush/ K/ller Collection QUILL CHOKER

Tuesday 11 November 2014

Inspirations: Choppers, rusted tools, alchemy and androgyny. 
Style: Rebellious, bike-chic aesthetics, subtley bohemic.
Necklace Crush: Hand cast brass choker with quill drop on blackened brass chain

Boutique Spotlight & Interview: Parla

Wednesday 5 November 2014

Imagine finding a shop that has everything you absolutely love, a major part of your life and tailored to your specific requirements? That's how I feel when I discovered Parla contemporary jewellery boutique stocking all of my favourite jewellery designers under one roof. Parla curates a small selection of British, Swedish and Norwegian jewellery designers all with the same ideology; everyday wearability, sustained minimalism and individual statement.

Eager to find out more, I spoke to the ever lovely boutique owner and creative director Erin O'Conner about the concept of Parla, the designers she stocks and what makes Parla unique from everyone else.

1. Tell us a little bit about Parla. When did you first become interested in setting up a jewellery boutique?

Pärla is a contemporary jewellery design boutique showcasing a small and select number of designers, based in the heart of Shoreditch.  I have always wanted my own boutique and my love for jewellery and minimalist made the concept behind Pärla a pretty obvious choice for me.  Unashamedly, it's a rather selfish venture of mine!  I have chosen designers that I would buy and wear and that I believe my friends would also love.

2. Have you always been in the creative/jewellery industry? What did you do before starting Parla?

I have always had a keen interest in fashion and moved to London five years ago to complete my MA at London College of Fashion.  During my time there, I spent my weekends working in a boutique in Primrose Hill before graduating and going on to manage online and in-store retail for a small brand in Chelsea.  Working in such a small team really taught me how to run my own business.
3. What is your typical day in the boutique?

My routine changes on a daily basis depending on what's going on! If I have a personal shopping appointment in the morning then I'll come in early to pick out pieces for the client otherwise, the store will open at 11am. Giving customers excellent one-on-one service is a priority throughout the day and with men making up a large percentage of those shopping at Pärla, some need more guidance than others.  Most of the designers live locally to the store and pop in on a regular basis to catch up. It's great for them to see their work on show.

  4. What is the advantages of having a boutique in places such as Shoreditch?

Shoreditch is the perfect location for Pärla. It's situated in London's most creative and engaged district, and home to those who crave and appreciate art, design and culture; elements that I have tried to reflect in the pieces selected and presentation of the store.  The first Thursday of each month I hold an event in store which can be anything from meeting the designers to giving an exclusive preview of new collections.  There is always a great turn out from those living and working in the local area which you just wouldn't get anywhere else in London.

5. The boutique houses British and Scandinavian independent jewellery designers. What are you looking for in jewellery in terms of its aesthetics and concept?

I want Pärla to be the go-to space containing collections to compliment and complete any look.  Every necklace, earring and bracelet is versatile and wearable.  Each piece makes an interesting and individual statement that can be worn from season to season or update a classic look with a modern twist.

6. How does your boutique differs from others that houses independent jewellery designers? 

The edit is clean, contemporary and beautifully crafted.  The designers are incredibly talented and passionate about their work which shows in each of their pieces I have in store.  At the moment, I stock eight designers, most of them are London based with a Swede (COOEE) and Norwegian (Bjorg) giving that authentic Scandinavian edge to the collective. I have also recently started to stock the highly acclaimed V Jewellery. Laura Vann, the lovely lady behind V, comes from my home town of Birmingham, making me even more excited to have the brand become part of the Pärla gang!

Additionally, I stock Clarice Price Thomas, EA BURNS, Smith/Grey, Jessie Harris and Jenny Sweetnam.

7. What is your personal style in terms of fashion and jewellery?

I have a love for streamline shapes and muted colour pallets in interior design and fashion and nowhere does this better than the Skandi nations.  I try to reflect this in my wardrobe choices and see what I wear as a blank canvas to show off the clean lines and elegant shapes of the jewellery I have in store.  This instantly 
transforms the look and bring the outfit alive.

8. You're quite active on instagram and other social media channels. How important is audience engagement for Parla? What do you do to achieve this in terms of creating your boutique's unique identity and voice?

Social medial is so important to any brand when trying to create an identity and connecting with the customer.  It presents a lifestyle that you want to tap into and be a part of and also shows the in-store experience to those who can't visit for themselves.  The Pärla brand image is ageless and aspirational whilst at the same time, accessible, no matter what the your budget may be.

9. What are your future plans for Parla?
In the short term, we have a number of exciting events coming up.  There will be private shopping evenings, bloggers previews, a pop-up sale at Shoreditch House and a Pärla Christmas Party.  After that you will continue to find us in-store at Boxpark in Shoreditch and online at with new collections from the designers in the new year!

10. Describe Parla in 5 words.

Minimalist, clean, contemporary, beautifully crafted.


Rock It! Reo Jewels Midas Touch Embellished Hand Ring

Sunday 2 November 2014

Erotic and intimately edgy, this embellished hand ring captures the beauty of the utmost desirables; the natural contours of the female form. The inspiration comes from the story of King Midas through the eyes of his wife, the jewels act as remnants of her body left behind after he laid his golden touch upon her. 

Embellished with granulations and a mixture of moonstone, jade, pearl and garnet, Reo Jewels hand ring is beautifying and curiosity-evoking adornment that is incomparably unique and treasurable for generations. 

Bohemian Luxe Queen: Samantha Wills Interview

Tuesday 28 October 2014

My first memorable encounter of Samantha Wills' eponymous label involves the power of instagram, Bohemian Bardot Ring and the ethereal beauty of the brand's dreamy aesthetics. I was helplessly yet willingly drawn into the world of vintage-inspired glamour and wondrous images of her endless yet purposeful travels. As the brand's own ambassador there is no one better to channel the personality and voice of Samantha Wills than the founder herself. We cannot help but assumed the position as her best friend, sister and trusted confidant whilst she shares her personal life and in depth visions with her adoring fans. 

From handmaking jewellery for her families and friends to being described as 'Australia's biggest export since vegemite', her story is certainly something for everyone to aspire to. I had the greatest pleasure interviewing Samantha where she discusses the global success of her jewellery label, her love for social media to connect with her fan base and limitless future aspirations.
1. What were your original aspirations before you started a career in the jewellery industry?
I actually wanted to work with dolphins! I don't think I connected the importance of being good at science though, so needless to say I was much more of a creative than an academic. 

2. How would you describe your brand and the person wearing your  jewelry? 
We describe the brand aesthetic as bohemian luxe. She has a bohemian spirit for travel, to be near the ocean, but her style is chic. She might wear black skinny leg jeans & a tailored blazer. She layers her jewels & mixes costume jewelry with her fine jewelry. Her interior style is also reflective of bohemian luxe, white-washed floors mixed with masculine leather chairs & french mirror furniture. It’s all about juxtaposition. 

 3. What are the challenges of working in the jewellery industry? 
 Like any product industry, maintaining product consistency & logistics always consume a lot of time & resources. The industry is quite saturated at a retail & media level, so ensuring you are continually evolving is important at a brand level. 

4. Your expertise in effective social media engagement amongst your core audience is second to none. What is your take on it? What are the advantages and disadvantages you've experienced so far?
Oh thank you! I really enjoy the social element of branding in this day & age! I think authenticity is key. Consumers are very informed, so trying to fabricate something will be seen straight through. Consistency is also important. I think when you start out as a designer, unlike an actress or recording artist, you don't expect fame; so I guess a down side has been being accessible 24 hours a day and trying to manage the line between brand & personal, in an authentic way. It has been a bit of challenge but all in all, the social platforms are the biggest voice of the brand so it is important that I am very invested in this space. 

5. 5. There are many young and emerging jewellery designers who are using social media platforms to showcase their work. What advice would you give them in order to create their own unique identity online? 
Treat your Instagram account as your portfolio. Think about your content, plan your content & study what works. You need to look at it as story; this may sound weird, but introducing new characters sporadically can be confusing to your audience. If you are using your IG for business & brand development, you cannot treat it as you would a personal feed. Think: polish & professionalism.

6. What is the best social media platform you enjoy using and why? 
I love Instagram but I am also really into my Tumblr at the moment! I like that is it very visual & acts as moving artwork. It is a very low maintenance platform with high visual impact. 

7.   What is your favourite piece at the moment from your own collection? What do you wear regularly? 
I get asked this a lot! The Bohemian bardot rings are probably my favorite children! I am loving the metal one as it goes with everything & it’s a new chic take on a more bohemian style. In the FINE line I LOVE our Beautiful Mantra necklaces & the minerals necklaces. 

 8. If you could collaborate with another brand/person who will it be and why?
 YSL!  I love everything about that brand. 

 9. What would you say is your signature piece? 
The Bohemian Bardot became our unassuming signature when Eva Mendes wore it back in 2008. It has been our best seller ever since!

10. In which country or city you feel reflects in most of your work and why do you think that might be? 
There is not one city. My work is reflective of my two homes: Sydney & New York City. I think this also perfectly reflects Bohemian Luxury. 

11. What is your motto in life?
Say yes & figure it out afterwards! (Figuring it out usually consists of me then sitting down at my desk saying 'how the F*#k am I going to do this!)

12. You also have a bridal range, stationary and homeware added to your ever-expanding empire. What's next on the horizon for the Samantha Wills brand? 
Bridal + FINE are our main secondary divisions. We have a really exciting category launching in mid-November that we will be announcing in the coming weeks. Every new category is an organic move for the brand. I'm a selfish designer; I design the things I wish existed! 

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