From Paris With Love... Interview with AGJC
Monday 21 July 2014
Appreciators of the smallest and simplest forms, AGJC's design duo Fernanda Lemme and Jérôme Collet wonderful minimalist creations goes back to the very basic, purely concentrating on defined lines and clean shapes with utmost wearability and versatility. The "les géométriques" collection is my absolute favourite with their rustic oxidised originality with a hint of Parisian ideals; the love of finer things in life.
1. Tell me the story behind the brand AGJC jewelry.
Fernanda: We
meet a few years ago in Barcelona. We both come from backgrounds of
art and design and we love work with our hands so in the beginning we
simply enjoyed creating small objects and spending time together in
our atelier space at home sharing our different knowledge as a
crafters... and one day we realised that is was not a bad idea
trying to turn our passion in a real job and it worked. We
are very grateful about this success and we work hard to grow each
day.
2. How do you personally define geometry?
For us geometry is at the same time simplicity of shapes and complexity of maths, a beautiful combination of opposites.
3. The jewelry concentrates on lines and shapes, where does the inspiration/ideas come from?
Our
sources of inspirations are various as nature, illustration or
architecture but always regarding the simplicity and minimalism of shapes.
Our
inspiration
comes from various sources, usually from the daily
experience.... nature, sometimes as a new flower or discovering a new
taste from a recipe or colours and fragrance from markets or travelling
and discovering different ways of
live.
4. Describe the person wearing your jewelry.
The
style purified of our jewelry won't pass unobserved for persons who
finds elegance in simplicity. Our
clients are women who appreciate the contemporary design in simple
pieces very comfortable and easy to wear during all day. And one of
the curious aspects of our jewelry is that simplicity of shapes makes them also
interesting for men who usually by our pieces to offer to her.
5. If you're not making jewelry how do you relax?
We
usually enjoy long walks crossing the city or travelling, what we do
as much is possible for us, this is a perfect way to relax and
discovering new things. We also enjoy visiting markets, cooking and
of course eating! We
enjoy the simple things in life and we believe that this is actually
reflected in many aspects of our work.
6. Describe your creative and technical process.
Inspiration
comes and we start drawing or working with paper in 3d to sketch and
share our ideas, then we fabricate different models using the
traditional jewelry methods and we finally choose some of them. The
next work is taking pictures, write descriptions and sharing our
work!
7. What is your most memorable moment/achievement during your jewelry designing career?
The
most memorable moments comes always from feedback with customers, we
are very attentive and I take extra time to have a good communication
with them! and few month ago we worked on a custom order for a
boyfriend who send us a sketch rethinking one of our designs. It was
an interesting experience and when the ring finally arrives to her
girlfriend he wrote a lovely comment for us.
We
are very grateful for this sort of words and is a very incentive to
still working!
8. Describe your jewelry in 5 words.
Simple
– Minimal – Delicate – Lightweight - Comfortable
9. Finally, what is your favourite piece? What do you personally wear yourself?
This
is one of our last ring that we made and I'm in love with his
simplicity, I'm wearing it almost every day!
Rock It! Momocreatura Head off Rabbit and Axe Earrings
Thursday 10 July 2014
Depicting a rather bemused rabbit with its bloodied head chopped off by the offending axe, Momocreatura takes innocent childhood fairy tales to the sweetest extreme; blurring the distinction between cuteness and cruelty.
To be worn with the darkest of humour.
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