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IJL Seminar Recap: Marketing Jewellery Brands via Blogs

Friday 17 October 2014

 After the IJL seminar announcement (here) exploring the topic 'How to market your brand via jewellery blogs and social media channels' Lead Speaker and Jewellery Blogger Katerina Perez has written an in depth version on how to promote jewellery brands via blogs. As the most attended seminar at International Jewellery London the topic was certainly interesting, insightful and informative.

What was covered at the seminar:
  • Brands' experience from working with a jewellery blogger
  • Finding the right blogger to feature your brand
  • Getting in touch with the blogger
  • Information needed for a productive feature
  • Relationship with the blogger

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