Nude Jewellery is a name not too far from my consciousness when my wandering thoughts veer towards jewellery (pretty easy to do, as it is part of my everyday life), though I have never visited the boutique that is prominently tucked in the heart of London's Mayfair until last October, I was actively browsing on their website to reacquaint and discover independent jewellery designers that are currently stocked with Nude Jewellery as well as eagerly awaiting new talents featured. One thing for sure, its owner Nikki Galloway certainly have an eye for talent.
Established in 2001, I am curious to find out more about Nude Jewellery, Nikki herself and how she adapted to the whirlwind change that is social media.
1.
Tell us a little bit about your background in jewellery? What did you
first become interested in choosing jewellery as your career path?
I
have had a love of jewellery since I was around seven years old. I had a
silver boy and girl kissing pendant that I lost in the playground and
was absolutely heartbroken so my appreciation for jewellery was always
there. When I was at school I new I always wanted to do something
creative and art based, maybe fashion design but I'm not the best at
sewing so that really wasn't for me. As a teenager I studied an art
foundation course which covered many skills including photography and
graphic design but my love for jewellery won over and that was the path I
chose.
2. Who or what would you say is the biggest influence in your decision?
The
biggest influence on my career path in the early years was my mum, she
pushed me into doing something that I was passionate about when I first
left school, after that my competitive side took over, she gave me the
nudge I needed at the right time in my life.
3.
Your jewellery boutique Nude Jewellery in Mayfair has been around since
2001 and going from strength to strength. What is the formula of
sustaining a successful company?
You have to move an adapt with
the world. In the past twelve years the world of retail has changed more
than I think than at any other time in history with the boom of the
internet, websites, google and social media. If you don't go with it
then you are left behind. You also have to find your USP as there are so
many jewellers and jewellery companies selling the same jewellery
online that if you don't stand out then there is no point. At Nude
Jewellery we love unusual jewellery that is wearable, sophisticated and
quirky. The jewellery is all handmade by independent designers and we
champion that. We also provide a bespoke jewellery service and have made
many unusual pieces over the years from setting a sharks tooth to a
lion claw, made an purple gold and rose gold unique chain necklace for a
certain supermodel ( I can't say any more or I may get into trouble!)
4.
Have you embraced the whole concept of social media?How important it is
for you and your company? What is your favourite platform?
You
have to embrace social media, if your in retail and don't think it
matters to you then I think that you will be in for a shock one day in
the near future people just don't shop the way they used to and you have
to move with it. In some ways it's frustrating, I studied to design and
make jewellery yet spend a huge portion of my time in front of a
computer of some sort, it's fun and can be a little addictive!
I
enjoy twitter as it's easy to start a conversation with people and it's
fun but I have just recently working on Instagram and that's a little
addictive too.

5. What is your most memorable customer experience?
I
love it an am extremely proud when a customer loves the jewellery and
is genuinely enthusiastic about the collections that we have in-store, and
when a customer tells me this is there favourite store.....that is
always a great feeling. Other proud moment where when I casually made
small talk with John Hurt whilst he bought a pair of diamond earrings
for his wife, as a film lover it was tricky to play it cool, then
bizarly in the same week we had Christina Ricci pop in to buy a gold
necklace from us that was a strange and proud week. More recently we
have done work for a very wealthy gentlman who has commission us to
make many pieces. One was for his girlfriend as very famous lady who i
turn wanted me to make him something.
6. What is your favourite piece of jewellery at the moment? What do you wear often/on your wishlist?
I
love the large gemstone ring by Radek Szwed but I have always had a
thing for large chunky statement cocktail rings, I also love the Volute
ring by Cara Tonkin and the full swing Vesper bracelet also by Cara
Tonkin. We also have some jewellery due in any day now from three Greek
designers there are a few pieces there that I would keep.......this is an
unfair question, my answer can change from day to day. Over the years I
have had to hold self restraint or I would have kept many of the pieces
for myself but I think having a passion for what you sell and loving it
is a good thing?


7.
You stock a wide variety of jewellery designers from the established
Lucy Q and Andrew Geoghegan to new upstarts such as Dovile B and Linsday
Hill. What criteria do you use in terms of selecting the designers to
showcase in your boutique? What are you looking for in terms of concept,
aesthetic and materials?
I love jewellery that is innovative and
with the technical limits of making jewellery coming up with new ideas
can be a tricky one. The jewellery we stock has to be beautifully made,
unusual, innovative, creative and wearable. There is no point in taking
on a new collection that is similar to another that we have, that is
unfair on the designers.
We are always on the lookout for new collections by going to
exhibitions, trade fairs and a variety of shows. Being so established
also puts us in the privileged position of having designer approach us.
We also run a
competition every year "Graduates in the Spotlight" this is for one new
recently graduated designer to showcase their work with us. This is
always fun and I am continually amazed by the collection, every year the
decision gets harder.
8. If you could choose an ambassador to represent Nude Jewellery who would it be and why?
Wow
that is a hard question. I'm not sure there is any one person, I'm not
sure I could choose one person. Many of my female customers have a
certain style and braveness, edgy, confidant and a little bit quirky.
It's jewellery for everyone so long as you are looking for attention to
detail and are brave enough!
9. 3 words to describe Nude Jewellery?
Innovative, Independent, Friendly
10. What are your future plans for Nude Jewellery?
In
the past I always wanted a second store but now with the internet I'm
not sure that is necessary, your reach online really doesn't have a
limit. At the moment it's to simply to continue growing the business
and we have many, many ideas that we will be sharing with you soon.